LinknLore is an independent PR and communications practice led by Prabhjeet Kaur Ahuja — 15+ years building media relationships, shaping brand narratives and running the PR desk for some of India's best-known names.
About Founder - Prabhjeet Kar Ahuja As an independent Public Relations expert with over 15 years of experience, I specialize in media communication across diverse sectors. My expertise spans handling media events, corporate interviews, influencer marketing, and blogger collaborations, with a successful track record across multiple states in India.
Along with my dedicated team of associates PAN India, I focus on delivering tailored media strategies and targeted campaigns that help brands gain strong visibility in Tier I, II and III markets. I work strategically to enhance brand awareness in Tier I, II, and III markets across India, driving impactful results through well-crafted media plans.
Strategizing and conceptualizing communication and brand PR strategy, planning all external communication in line with the client's marketing campaign.
Promoting thought leadership activities for the client by maintaining and developing opinion leaders and organizing relationship-building meetings with them.
In-depth research on the client's sector — industry growth, trends, forecasts, surveys, target segments, government policy and competitors.
Analyzing and reporting possible opportunities for the client in social marketing, and organizing community outreach initiatives.
Creating a unique voice for brands through social media influencers to amplify the message to the right audience.
Establishing, maintaining and leveraging media contacts with key media across print, broadcast and digital.
Media coordination for events, seminars, conferences, roadshows and corporate events across the country.
A cross-section of retail, media, entertainment, F&B, wellness and social-impact brands across the country.
From quarterly planning to day-of media support — the complete list of what LinknLore drives for every client.
Drive a comprehensive PR strategy
Development of the PR calendar, quarter by quarter
Suggest optimal strategy for announcements, and counsel on appropriate PR interventions and promotion opportunities, etc.
National media relations management
Compilation of press information
Media contact programme
Identify story ideas and initiate feature articles
Solicit and co-ordinate media interface, media events and briefings
Briefing spokespersons on media expectations, key messages and anticipated Q&As
Respond quickly and accurately to media enquiries
Media follow-ups and track exposures
Media support for all events and promotions
Provide feedback on image and perception from among media persons
